The electric vehicle (EV) segment in India continues to gain momentum, and Citroƫn has now made a bold move with the official launch of the ƫ-C3 electric hatchback. Priced from Rs. 11.50 lakh (ex-showroom), the new model aims to redefine the budget-friendly electric car market with French flair, urban practicality, and sustainable performance.
With increasing demand for eco-friendly alternatives to internal combustion engine (ICE) vehicles, the CitroĆ«n Ć«-C3 enters the scene as an accessible and stylish electric hatch that blends innovation with affordability. Designed specifically for the Indian market, this EV brings the brandās European expertise in electric mobility to a broader audience.
Eye-Catching Design and Compact Urban Appeal
The Ć«-C3 maintains CitroĆ«nās signature design language, featuring a bold front fascia, dual-tone exterior options, and unique Y-shaped LED daytime running lights. Its compact proportions and high ground clearance make it ideal for navigating city traffic and rough roads alike. With practical styling cues and a youthful look, the car targets urban drivers who seek a balance between form and function.
The hatchback’s body style offers convenience for daily commutes while ensuring enough room for weekend getaways. From narrow city lanes to open highways, the Ć«-C3 is poised to perform with both style and efficiency.
Powerful Electric Drivetrain and Battery Range
Under the hood, the Citroƫn ƫ-C3 is powered by a 29.2 kWh lithium-ion battery pack, paired with an electric motor that delivers 57 PS and 143 Nm of torque. It boasts a certified range of up to 320 km (ARAI-tested) on a single charge, making it a strong contender in the compact EV space.
Charging flexibility is another highlight. The vehicle supports both standard home charging and DC fast charging, with the fast charger capable of taking the battery from 10% to 80% in under an hour. This versatility ensures that the Ć«-C3 remains convenient and practical for urban users with varying daily travel needs.
Feature-Packed Interior with Smart Tech
Inside, the Ć«-C3 offers a tech-friendly and comfortable cabin experience. The standout feature is the 10.2-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto support, designed to keep passengers connected on the go. A digital instrument cluster, connected car features, and drive mode selectors add to the EV’s user-friendly appeal.
Despite being competitively priced, the cabin doesn’t compromise on comfort. The seats are ergonomically designed for longer drives, and the rear bench offers decent space for adult passengers. Multiple storage areas and a sizable boot further enhance its practicality.
Safety and Build Quality
Citroƫn has equipped the ƫ-C3 with essential safety features, including dual front airbags, ABS with EBD, reverse parking sensors, and a high-strength steel structure. While it may not pack advanced driver-assistance systems (ADAS) seen in premium EVs, the ƫ-C3 ensures solid basic safety, aligned with Indian road conditions and expectations.
Positioned for the Mass Market
What sets the Ć«-C3 apart is its aggressive pricing strategy. With a starting price of Rs. 11.50 lakh, it becomes one of the most affordable electric hatchbacks in India. This price point significantly undercuts many competitors while offering a well-rounded package in terms of design, features, and driving range.
This move by Citroƫn could potentially widen EV adoption in India, especially among first-time buyers and city commuters who are keen on transitioning to electric mobility without overspending.
Final Thoughts
The Citroƫn ƫ-C3 electric hatchback marks a significant step toward making EVs more mainstream and accessible in India. With its smart design, urban-friendly performance, and competitive pricing, it caters to a wide spectrum of environmentally conscious drivers.
As the Indian automotive market pivots towards sustainability, vehicles like the ƫ-C3 not only provide greener alternatives but also reshape expectations around affordability in the EV space. The launch of the ƫ-C3 could well be a turning point for both Citroƫn and electric mobility in the country.
