The Indian electric vehicle landscape continues to evolve rapidly, and now, French automotive giant Peugeot has made its mark with the launch of the much-anticipated e-208 electric hatchback. Priced from Rs. 28.90 lakh (ex-showroom), the Peugeot e-208 enters the premium EV segment with European design, cutting-edge technology, and refined electric performance.
The introduction of the e-208 signals Peugeot’s official entry into India’s expanding electric car market. With its blend of style, innovation, and eco-conscious engineering, the e-208 is set to appeal to discerning buyers looking for an upmarket yet sustainable urban mobility solution.
Bold Design That Blends Style and Sophistication
The Peugeot e-208 stands out with its striking, sporty design. Compact yet elegant, it features a sculpted front fascia with signature LED lighting, a sleek grille unique to the EV variant, and aerodynamic contours that enhance both visual appeal and efficiency.
The hatchback is available in a range of vibrant color options and comes equipped with alloy wheels that emphasize its dynamic character. Its proportions make it ideal for city use, while the premium finish ensures it also stands tall on highways and business avenues.
Efficient Electric Powertrain with Impressive Range
At the heart of the Peugeot e-208 is a robust 50 kWh lithium-ion battery, paired with a front-mounted electric motor that produces 136 hp and 260 Nm of torque. This setup enables the car to sprint from 0 to 100 km/h in just under 9 seconds, offering an engaging drive that doesn’t compromise on sustainability.
The e-208 delivers a claimed WLTP-certified range of up to 362 km on a full charge, making it suitable for both city commutes and weekend drives. The car supports rapid DC fast charging, allowing the battery to charge from 0 to 80% in just about 30 minutes—ideal for busy urban lifestyles.
Premium Cabin with Advanced Technology
Inside, the Peugeot e-208 offers a sophisticated and modern cockpit, highlighting Peugeot’s futuristic i-Cockpit® layout. It includes a compact steering wheel, a fully digital 3D instrument cluster, and a large 10-inch touchscreen infotainment system with support for Apple CarPlay and Android Auto.
The interior features high-quality materials, ambient lighting, and ergonomically placed controls that prioritize driver comfort. Multiple driving modes—Eco, Normal, and Sport—let users tailor the experience based on efficiency or performance preferences.
Safety and Driver Assistance
Peugeot has equipped the e-208 with a robust set of safety features to meet international standards. This includes six airbags, ABS with EBD, electronic stability control, hill start assist, and a rear parking camera with sensors.
The EV also includes advanced driver assistance systems such as lane keep assist, driver attention warning, and active safety brake, enhancing its safety credentials and making it one of the most secure electric hatchbacks available in the segment.
Market Position and Target Buyers
With a starting price of Rs. 28.90 lakh, the Peugeot e-208 is aimed at premium EV buyers who value design, technology, and a European driving experience. It competes with electric models from other global manufacturers but stands out with its distinct styling and advanced tech suite.
Though priced above entry-level EVs, the e-208 caters to a niche audience looking for refinement and brand heritage, coupled with sustainability. It’s a vehicle designed not just for commuting but also for those who see electric mobility as a lifestyle choice.
Final Thoughts
The launch of the Peugeot e-208 EV marks an exciting chapter for India’s premium electric hatchback market. With its dynamic design, spirited performance, and cutting-edge features, it offers a compelling choice for EV enthusiasts ready to invest in quality and sustainability.
As India moves forward in its electric mobility journey, cars like the e-208 are setting new benchmarks—merging eco-conscious engineering with luxury and everyday usability. Peugeot’s arrival brings not just a car, but a new perspective on electric living.
